40 Under 40: Samantha Grimes, Chief Communications & Marketing Officer, Las Vegas Super Bowl LVIII Host Committee


Samantha Grimes

Thu, Mar 28, 2024 (2 a.m.)

“Leading Host Committee communications and marketing for Las Vegas’ first Super Bowl is a dream role,” said Samantha Grimes. “It’s been an honor and privilege to work alongside the NFL, LVCVA, Las Vegas Raiders, local government agencies and various leaders across multiple industries to bring the world’s largest single-day sporting event to life.”

To prepare for the first Las Vegas Super Bowl, Grimes’ responsibilities included planning and coordinating Super Bowl décor, host committee events, marketing and public relations rollout for programs and initiatives, and activities for thousands of visiting media personnel. Months in advance of the Super Bowl, Grimes hosted a media trip with representatives from Reuters, Forbes, Pollstar, Bloomberg, the Athletic and more to give attendees an intimate, behind-the-scenes look at Las Vegas as a premier sports destination.

Before she took on her role with the host committee, Grimes represented a multitude of beloved Las Vegas businesses and brands including the Cosmopolitan; Tao Group’s Lavo, Tao and Marquee; and the former SLS Las Vegas Hotel and Casino.

Grimes champions several local causes, especially in education and student enrichment. She serves as a board member for Leaders in Training Las Vegas to empower diverse first-generation college graduates and encourage their leadership skills.

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