40 Under 40: Christa Brown, Director of Programming, The Smith Center for the Performing Arts


Christa Brown

Thu, Mar 28, 2024 (2 a.m.)

When Christa Brown joined the Smith Center team in January 2020, she had no idea that the entertainment industry would face extreme change in just a matter of months. Over the course of the COVID-19 pandemic, Brown worked with artists, managers and agents to reschedule more than 400 shows. Her grit and resiliency set the stage for her continued career success.

Brown’s role includes researching artists and productions for potential programming from a cultural, business and branding standpoint; interfacing with artists, agents, management and promoters regarding artists and shows, availability, routing, fee and contractual deal points; producing offers and pro formas for rental engagements and other non-Broadway, non-Resident Company engagements; and disseminating confirmed engagement details to all necessary Smith Center departments and personnel.

Brown is dedicated to inclusivity and representation in programming featured at the Smith Center. She works closely with the Smith Center’s education department to determine how to best meet the needs of Las Vegas’s communities. She also seeks sensory-inclusive programming to offer a flexible environment so families with special needs have the opportunity to experience live theater. Brown hopes to continue to grow with the community and bring new, fresh experiences to Las Vegas.

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