40 Under 40: Tyson Harding, Vice President of Casino Marketing, Westgate Las Vegas Resort & Casino

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Tyson Harding

Thu, Mar 30, 2023 (2 a.m.)

For Tyson Harding, mentorship and community service go hand in hand. “Being involved with your community is important because you’re providing support for others that need it. We all have needed help at one point in our lives,” Harding said. “It’s important to remember that a small amount of your time can have a large amount of impact on someone else’s life.” This support takes many forms in Harding’s life, from coaching youth soccer teams to mentoring casino hosts into leadership roles.

Leadership through mentorship is a consistent theme of Harding’s career. When asked about his professional goals for the next five to 10 years, Harding said he wants to help his colleagues achieve their goals. As the vice president of casino marketing at Westgate, Harding has the opportunity to plan and implement long-term strategy, motivate and inspire his team, and watch their hard work manifest itself in the user experience on the casino floor.

Harding aims to blend the classic Vegas experience with modern analysis and technology. He has successfully helped restore several properties and has worked for four Las Vegas casinos that are more than 50 years old. In only a year and a half at Westgate, Harding has increased overall memberships and casino revenue.

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