Las Vegas an ideal location for company to keep pace with evolution of communication

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Inside Nordis Technologies’ Las Vegas plant

Mon, May 13, 2024 (2 a.m.)

When Nordis Technologies started out, it was as a print company for businesses to disseminate communications to consumers or other businesses, like bills and other transactional documents.

It did the behind-the-scenes work for clients that send out those communications daily, said Ronnie Selinger, Nordis president, CEO and founder.

As technology has evolved, however, so has Nordis and what it has to offer.

So much so, in fact, that the Coral Springs, Florida-based communications-management leader recently decided to move its Las Vegas operation into a bigger, 30,000-square-foot facility in the northeast valley.

“We are printing pretty much 24 hours a day, seven days a week,” said Selinger, who noted that Nordis has had a branch in Las Vegas for nearly a decade. “So we’ve got a lot of print going on in both locations—and, in between that print, we’re also handling a lot of digital communications, we’re handling a lot of the text communications and we’re handling actual payments, also.”

The company is home to machinery that can essentially print everything in one go, Selinger said, with the size, color and transactional information a company may need.

Sending a bill or similar communication is not as simple as one may think, he emphasized, because compliance and nondisclosure language varies based on state, and consumers also disagree on how they want to receive it. While some may opt for physical mail or email, others may want a text message, he said.

Nordis’ solution is Expresso, a communication-management engine and “nonstop shop” for companies that takes care of the compliance issue and consumer delivery.

“Our focus is on health care, our focus is in financial services and our focus is in hospitality,” Selinger said. “And so, we’re servicing medical billing companies, hospitals, mortgage companies, auto-payment, auto-loan companies, collection agencies—timeshare companies. And our focus is on the critical communication.”

Data sent for printing to both the Coral Springs and Las Vegas facilities is almost always processed one day and in the mail the next day, Selinger said.

“Companies of all makes and models, of all sizes, are managing communications and billing, and that’s basically one of the core functions of what they have to do,” he said. “And, in most cases, that provides their cash flow.”

Las Vegas was attractive to Nordis for the company’s second location because of the city’s workforce and the fact that it’s not under the same threat of natural disaster as the company’s headquarters in Florida, Selinger said.

Not to mention, he added, Nordis already had customers in Las Vegas, and the economy was strong here.

Tina Quigley, president and CEO of the Las Vegas Global Economic Alliance, said that—because there’s so many digital transactions within the resort corridor of Las Vegas—the city receives a lot of attention from fintech, or digital banking, companies.

“Since several of them have clients right here, it makes sense that we would work to start to attract these types of companies as well,” said Quigley, who noted that fintech is one of the industries targeted by the LVGEA for growth.

The workforce that UNLV is pumping out through its finance program is also a huge asset, she said, building up a pipeline of employees for fintech companies.

“Another asset that we have is our cost-of-living compared to other coastal cities, at least,” Quigley said. “And the other thing is our airport. The fact that our airport has so much direct service, both nationally and internationally, makes it attractive for some of these companies who need to be connected to the rest of the world.”

Nordis opened its original, approximately 13,000-square-foot Las Vegas facility near the Harry Reid International Airport about eight years ago, Selinger said.

“We love Vegas for so many reasons,” he said. “It’s a great place for us to bring our clients. It’s a great place to entertain. … And we’ve been very blessed with a great staff that works out of that facility and, again, operates almost 24 hours a day, seven days a week.”

With the growth of the location and its inventory—as well as new, sizable equipment coming in to broaden the company’s operations—it was time for a change. The company, which Selinger noted has nearly 50 local employees, recently settled into a new Las Vegas facility on Pecos Road.

“We are really looking to grow that facility and that footprint so that we can produce even more documents out of Las Vegas,” he said.

Going forward, Nordis will delve even deeper into payment technology solutions, and seek to create a better electronic experience for its clients and their customers, Selinger said.

“I think most people don’t even realize,” he said of the challenge that delivering communications in different forms can be and how essential it is to cash flow. “They get a bill that shows up in their email or they get a bill that shows up in their mailbox, and I don’t think anyone really stops and thinks about how that all happened.”

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This story appeared in Las Vegas Weekly.

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