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40 Under 40 Alumni: Brendan Keating

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Wade Vandervort

Brendan Keating, CEO of Logic Commercial Real Estate, poses for a photo on Friday, Jan. 17, 2020.

Mon, Feb 10, 2020 (2 a.m.)

Where were you when you received your 40 Under 40 award? It was in 2012 while serving as principal of the Equity Group.

What’s been your biggest accomplishment since you were awarded? On a personal side, I would say having four daughters with my wife, Kati, while trying to reasonably balance work, family, friends and grow the businesses. I think the biggest professional accomplishment is recruiting the people under the Logic umbrella. Our business is the definition of “a people business,” and we have an incredibly talented team.

Who is your business hero? Globally, either Warren Buffett or Jeff Bezos. We quote them a lot in the office due to their insightful long-term perspective on business success. On a more peer-to-peer level, Adam Peterson, who is the co-CEO of Boston Omaha, a publicly traded firm that is also a partner in our business. I have never seen someone my age have a better understanding of business, markets and people.

If you ran Las Vegas, what’s the first thing you would do? I wouldn’t. I appreciate what politicians do, but it’s not for me.

What’s the best advice you have to offer? Do not be afraid to work on yourself. So much of what we do and how we react is pre-programmed from previous life experiences, both good and bad. We generally do not take the time to focus on how that programming is making us interact with others. It’s important to do deep work on that programming and avoid involuntarily passing down negative habits to the teams we lead—or worse, our children. Also, if you keep your debt at manageable levels, you can make long-term decisions. It also allows for opportunities to create/keep wealth in all cycles. It provides the ability to share with those who helped you succeed.

This story appeared in Las Vegas Weekly.

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