40 Under 40: Jonny Greco, Vice President, Entertainment Production, Vegas Golden Knights


Jonny Greco

A natural born storyteller who as a kid made home movies for fun and talked his high school teachers into allowing him to create visual stories rather than written ones for assignments, Jonny Greco attended Full Sail University in Florida for film and video, putting his skill-set to use for some 20 years in the sports entertainment arena.

“I’ve worked with the NBA, NHL, NFL, MLB and WWE,” said Greco, who has garnered awards such as Emmy’s, Addy’s and Telly’s. He’s been a producer and editor for the Florida Marlins, manager of video production for the Columbus Blue Jackets, director of video production for the Cleveland Cavaliers, and senior director and live entertainment producer for World Wrestling Entertainment.

In 2017, a few months before the Vegas Golden Knights dropped the puck, Greco was tapped to take the inaugural season of the team to unchartered waters as vice president of entertainment production, leading a full-time team of nine storytellers, with 90 or so workers helping to put on the show.

“I’ve been fortunate to work and collaborate with inspired individuals who are relentless in improving the fan experience and creating engaging content that leaves indelible marks on your fans, from creating a forever-memory for a father and son, or an aunt and her nephew, and so on,” said Greco, who takes an equally humble approach to philanthropy. “I feel that wherever we can take a moment to share our love with anyone, any place, any time and inspire something, a label to one organization or another isn’t what matters. Give a granola bar or a pair of shoes to a homeless person, speak to a classroom of children and open your doors and arms to other souls.”